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听力
例子: The professor uses a construction company’s advertisement about roof maintaining to explain fear appeal. In the advertisement, a family was at first having vacation on a beach, laughing and enjoying their vacation. But at the same time, back in their house, water leaks like rainstorm. When they get back home, they say damage everywhere. Then the voice comes: you can avoid this in advance; hire our company to check and repair your roof and you will never be worried about such thing.
9.阅读
Title：Permeable Group 定义：开放性的群体，对外来者不封闭的，而是愿意接受新成员的。新成员可能 带来在以前群体的知识。
听力
例子：雌性黑猩猩 chimpanzee 结束青春期后可能选择新的群体，就会带 来自己以前学习到的知识和技能。例如一个黑猩猩在以前的群体里学习到可以用棍子去捅蚂蚁洞，诱使蚂蚁出来以吃的的群体里学习到可以用棍子去捅蚂蚁洞，诱使蚂蚁出来以吃
10.阅读
Title：Ambient advertising
定义：Ambient advertising refers to an advertising strategy which using creative and unexpected ways to advertise the products.
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